In today’s Daily SEO Tips video, I’m going to discuss how ranking is different when comparing PPC vs SEO.
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How is ranking different from PPC to SEO? Welcome to Casey’s SEO. So there are two different ways that PPC ranking, and SEO is different. The first reason is PPC is all budget based in a way, so the more competitive your keyword is, the more you are going to have to pay in order to rank, let’s say, number one or number two on the first page of Google. But there’s a little bit more to that.
You need an optimized page that goes along with the keywords from the ad in order to get a higher optimization score, which in the long run should bring your PPC clicks and budget down just a little bit to be more optimized. So you cannot just throw out a huge number and expect to be number one on Google. You have to optimize that page and increase your optimization score and a bunch of other little things that a PPC specialist would better explain than me. But now, on the SEO side, in order to rank higher in SEO, you have to optimize the page, you have to have good content, you have back links going to that page, and you have to be an authoritative site in that niche. So there’s a little bit more going on with SEO than PPC.
So if you want to rank higher in Google, the fastest and easiest way is to create an ad campaign. Create a specific page based on that ad, throw some money at it, and do the recommendations that Google will tell you in order to get a higher score. And that should make you rank higher in Google with the lowest cost, but it will cost compared to SEO. If you’re doing it yourself, it will take a lot longer, but in a less competitive niche, you should be able to rank higher quicker. Now, if you are in, let’s say, the SEO industry, in order to get one of your pages on the first page of Google, it’s going to be very difficult and take a little bit more time.
If you would go through and just type in SEO and Google, which is a very generic term, you’re going to see companies that have been around for a very long time and have put in a lot of work, and that’s just really how it goes. But they should maintain that position for a long time. And if they start to slip a little bit and they can go back and look at what changes they need to make and hopefully bring them back up to where they currently were. So if you guys are looking for fast results, PPC, if you’re looking for slower, more consistent results, you can go ahead and look at SEO. So if you guys have any more questions or comments, please let me know.
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