There is a lot of misinformation out there about SEO but one thing is for sure – you can’t just do “keyword stuffing” anymore or use any old tricks. Google is onto us now so it will take a little more than that these days.
This week Matt sits down with Nick Trueman to talk about SEO tips and tricks for ranking higher than everyone else. Whether you are new to the game or an experienced pro, this episode has tips that are perfect for everyone.
Timestamps:
00:30 – Welcome to the show
00:48 – Show Sponsor – Aurion Digital
01:38 – Intro to show and guest, Nick Trueman
04:02 – How Nick got into SEO
07:00 – “Marketing has been lost from digital marketing”
10:59 – How to tie in the concept of marketing has been lost from digital marketing with SEO
16:51 – SEO isn’t just keyword stuffing
20:44 – How does Google know we are “wining and dining” our customers?
26:00 – Understanding Google hierarchies
31:52 – Optimising category pages
36:19 – Show Sponsor – Vegetology
37:21 – Show Sponsor – Aurion
38:13 – Using Google analytics
49:34 – SEO and customer experience and Shopify
1:02:11 – Connect with Nick
1:04:30 – Wrap up with Matt
