In this video Steve Lauda shares how he provides high quality design services to startups on a subscription model.
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00:00 – Intro & Steve’s background (Bali, age, early inspiration)
01:45 – How he got into design: high school to college transition
04:00 – First freelance jobs & going full-time in 2015
06:00 – Posting on X vs. LinkedIn for client acquisition
08:00 – From 2 clients to 40+ through Twitter/X
10:00 – Retainer model explained ($5K/month, what’s included)
12:30 – Sprint-based workflow and async collaboration
15:00 – Steve’s evolving role: hands-on to project manager
17:00 – Thoughts on AI in design (ChatGPT, Midjourney, workflows)
19:30 – Why AI won’t replace great designers
21:00 – Advice for new designers: study the best, obsess over details
22:30 – Final thoughts & where to follow Steve