Content operations live at the intersection of research-backed content strategy and technologically-driven project management.
Grounded in data and pushed along by content teams, content operations demands that content marketers delve into the substance and the process when it comes to creating the right context for high-quality content that performs.
There is a delicate balance to ensuring the creation of effective content and deploying it at just the right micro-moments to support business goals.
Here’s how to strike that balance with a future-proof content operations strategy that includes:
✍ Developing a content strategy
✍ Outlining your ideal content production flow
✍ Adopting content management technology
✍ Hiring the right people
✍ …and more!
