Making sure your YouTube videos are relevant to your target audience’s interests can be a real challenge. It’s so easy to get caught up in the technical details of producing a video, and not enough time is spent thinking about what makes it good for your audience.
Chapters
00:05 How to Improve Your YouTube SEO Ranking: Making Your Videos Relevant
00:21 Carefully Consider the Needs of Your Target Audience
00:51 Make Sure to Create Content That Will Resonate Well With Your Audience
01:11 Be Sure to Create Content That is Highly Engaging
01:46 Make Sure You’re Using Relevant Tags in Your Videos
The best way to make sure you’re doing the right thing for your audience is to really think about their needs. What do they want from your content? How can you deliver that? If you can identify with them, even just in small ways, then you’ll be able to know what kind of content they’d like from you. One way to better understand your audience is to look at the search terms that people use to find your content. You can also study the comments on existing videos and see what people are asking.
Once you have an idea of what kind of content will resonate with them, think about how best to present it. Are there any other people out there who are doing similar things and could give you advice? Can you connect with them? Maybe they would be willing to help out if they see what kind of work goes into making these kinds of videos.
Thirdly, when the time comes to actually make the video itself, don’t forget about the importance of making sure it’s engaging! That may mean using more than just text on screen or having more than one person speaking at once. The key here is to keep in mind what will make your audience stick until the end of your video. Additionally, once you have a better understanding of what your audience is interested in, you can create content around these topics that meets their needs. The more specific the information that you provide, the more likely it will be relevant to a specific viewer’s needs.
Finally, another way to make sure your videos are relevant is by making sure that you’re using tags that are relevant, and that the tags are used correctly. Tags should be used as keywords for your video, so if you’re trying to target a specific audience, then you should use those keywords in the tags. Also, using words like “how to” or “beginner” can help boost the number of views on your video because people who search for those terms will be able to find them easily.
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