Are you new to SEMRush? Then stick with me because in this video I’m going to share how to use SEMRush with five quick things that you can start doing today to make the most of your SEMRush account.
📊 Try SEMRush for 30-days free (more than 4X longer than the standard 7-day trial): https://www.growwithwill.com/semrush-30
📥 DOWNLOAD my free Digital Marketing Jumpstart Kit to get more organic traffic and leads to your site → https://www.growwithwill.com/digital-marketing-jumpstart/
🎥 VIDEOS YOU MAY LIKE:
Easy Keyword Research for SEO 👉 https://youtu.be/EW9yoNBGqjU
How to Use the Topic Research Tool 👉 https://youtu.be/Tqqszj1ceR8
How to Use the Keyword Gap Tool and Rank #1 👉https://youtu.be/e2kidrVR6oE
🔔 Remember to SUBSCRIBE to get new videos every week:
https://www.growwithwill.com/subscribe
0:00 – Introduction to How to Use SEMRush
0:33 – Tip #1: How to build your organic traffic quickly on Google
Featured snippets are great ways to build your organic traffic quickly on Google, because they’re the things that take up more space on page one in the Google results. So oftentimes, these featured snippets make for great things to put into either H2 or H3s in your blog posts.
When you start to get used to isolating for featured snippets, you’re going to figure out what Google likes to put snippets for. And you’ll find that a lot of times it relates to the five Ws and How. These sorts of questions are often asked by people on Google. And so Google will prioritize these results higher in the rankings.
2:20 – Tip #2: Be sure to do this when it comes to your content strategy
Try to identify opportunities that are related to one another. That way you can tackle more content pieces all in one post or a handful of posts, as opposed to making 10 different posts of the same thing.
When you start to bucket the keywords of the competitor that you’re looking at, I want you to think about why that competitor specifically thought about those keywords.
4:49 – Tip #3: Identify potential content ideas using this method.
Whenever I do consulting sessions around SEMRush, I always tell people to check out the top three to five pages of your nearest competitors. When thinking about your competitors, you want to tackle the ones that are your search competitors, as well as your purest business competitors.
By doing this, you have a more holistic view as to what specifically works in the search space of your particular industry.
8:36 – Tip #4: Make the most of your SEMRush account by using this feature.
This is playing on the theme of really following the signs of success that already exists in your space. So, what we’re going to do is we’re going to jump into the keyword gap side of things and take a look at what the nearest sites are doing compared to Zapier.
What I recommend you do as you filter for where your competitors are ranking from one to five, I recommend that you choose the volume of at least 100 to 2000. And then I also recommend you add in keyword difficulty less than 80 because that is going to not be as competitive when it comes to building up other alternative backlinks and things like that.
The key thing I want you to remember here is you can always follow the trails of success from bigger competitors of yours.
11:30 – Tip #5: Apply this strategy to get your pages back on track
These are the keywords that we used to be on the second half of the first page, but now they potentially either dropped to the very bottom of the first page or even the top of the second page.
The problem with this is that if you’re ending up on the second page of the search results, you typically aren’t going to get any meaningful organic traffic that way.
15:10 – Two Big Takeaways to Remember:
1. Always follow where the traffic already exists.
2. Identify content gaps and then fill them as quickly as possible.
✍️ COMMENT BELOW:
Which of these tips did you find most helpful today?
I love hearing from you guys. And I read and try to respond to every single comment.
Grow with Will is all about helping you grow your business, get more customers, and hone your business acumen. I teach you the real-world business skills you didn’t learn in school to help take you from zero to self-starter.
🔔 If you find this helpful, SUBSCRIBE for new videos every week:
https://www.growwithwill.com/subscribe
📊 Try SEMRush for 30-days free (more than 4X longer than the standard 7-day trial): https://www.growwithwill.com/semrush-30
📸 My YouTube Gear: https://kit.co/GrowthWithWill/my-youtube-studio
Disclosure: Some links and products are affiliate links, meaning Grow with Will will earn a commission if you make a purchase through our links, at no cost to you.
Disclaimer: Grow with Will does not provide tax, legal, or accounting advice. This video, and the ideas presented in it, are for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.