Believe it or not, some marketers are still taking sides in the “SEO vs. PPC” debate. Depending on your immediate circumstances, one may be more important than another—but both are necessary.
To those passionately arguing that SEO is better than PPC, or vice versa, Andrew Miller of Workshop Digital proposes a truce based on the potential for incremental gains when we work together.
For those seeking answers to the question, “should I invest in PPC or SEO,” buckle up—we’re about to unpack a debate that has raged for more than a decade to help you decide how to prioritize your digital marketing efforts.
Andrew Miller unpacks both “sides” to help you decide how to prioritize your digital marketing efforts.
