In-depth Guide: How to Use Squarespace Analytics to Drive Meaningful Insights

In this video we’ll walk through some of the more complex features of the Squarespace Analytics tool, going over the terminology used, and reading and understanding the traffic data.

Timestamps:
00:00 – Intro
01:15 – Understanding Terminologies
01:33 – Understanding Terminologies (Bounce Rate)
02:20 – Understanding Terminologies (Conv. Rate)
03:19 – Understanding Terminologies (Direct)
03:56 – Understanding Terminologies (Unique Views & Unique Visitors)
04:55 – What to Look For
05:09 – What to Look For (Traffic)
07:39 – What to Look For (Growth: Traffic Sources & Site Contents)
11:38 – What to Look For (Search Keywords)
15:07 – Specific Recommendations
15:13 – Specific Recommendations (for eCommerce)
17:01 – Specific Recommendations (for bloggers)
18:45 – Specific Recommendations (for consultants)
21:27 – Specific Recommendations (for Portfolios)


I’m David, a search specialist, and beginner YouTuber from Orange County, CA. I started on Google Ads (also called SEM) and have managed over $3M in ad spend. I’ve also designed over 150 Squarespace websites. My team and I work on about 30 SEO projects a month and help companies get found on Google with SEO, SEM, or design a powerful website.

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