Japanese website design looks weird. But, they work just as well as other websites around the world. Why is that? I mean, they’re information dense, cluttered, and some would even think they were teleported to the 1900s. Turns out, beneath the overwhelming user interface lies undeniable psychology.
In this video, I cover why this “weird” design is necessary, why Japan can’t just keep things simple, what a “gentle” user experience means, and how all of this impacts us.
Music
Sources
https://bootcamp.uxdesign.cc/10-things-ive-learned-about-product-design-while-working-in-japan-f2e00c356b05
http://www.na-businesspress.com/ajm/bergieleb_web12_1_.pdf
https://pubmed.ncbi.nlm.nih.gov/21911434/
https://journals.sagepub.com/doi/10.1177/0146167212455828
You’re busy, I gotchu
0:00 – So many questions
1:07 – Why is “weird” design necessary?
2:06 – There’s more complexity?
3:03 – What’s low vs high context?
04:49 – This isn’t just Japan?
5:29 – But isn’t it convenient to keep things simple?
7:12 – What’s a “gentle” UX?
9:23 – Why do some innovations take so long in Japan?
10:24 – How does this impact us?
