Google is always “Googling” you!—and your website, which is linked to your Google Business Profile, holds valuable data for them.
That’s why optimizing your website with the right keywords is a crucial step in boosting your Google Business Profile’s ranking position.
And at the end of the day, “keywords” are merely words that can be categorized into distinct parts of speech, as follows:
✅ 𝐍𝐨𝐮𝐧𝐬: The name of your business, its locations (e.g. counties, cities, neighborhoods, et al.), and what it offers or does. For instance, a ”real estate agent” or a “title company.”
✅ 𝐕𝐞𝐫𝐛𝐬: Action terms like “buy,” “sell,” “list,” “invest,” “refer,” “move,” “relocate,” and more—words that convey the dynamic actions associated with your business.
✅ 𝐌𝐨𝐝𝐢𝐟𝐢𝐞𝐫𝐬: Descriptive words like “best,” “top,” “luxury,” and so on. For example, a consumer might Google: “Best REALTOR near me.”
By strategically incorporating words like these throughout your website, you can significantly enhance the ranking position of your Google Business Profile in crucial, high-intent customer searches.
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