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Charlie Light discusses his cold calling process and how he finds new qualified leads in the Web design space. When making a cold call, make sure to get to the point quick and set a compelling hook. If you can’t say something interesting in the first 30 seconds, you’ll likely lose the prospect’s interest forever.
Once you have created some interest, ask qualifying questions to uncover the prospect’s pain points. Once you’ve qualified the prospect, set a solid next step.
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