What is local SEO? (Free materials at https://jm-seo.net/0f03e). I would define local SEO as the art and science of getting your company to rank in the top position either a) in the “local pack” and/or b) in the local organic results for a local search. In this video, I explain the basic main factors with reference to more in-depth research from Whitespark.ca (https://whitespark.ca).