Read about Maintaining Rankings for SEO: https://ignitevisibility.com/maintain-seo-rankings/
Often in SEO, you get rankings and then it becomes a challenge to maintain them. In fact, the bigger you get and the more keywords you go after, the harder it is. It is very much like juggling. Each keyword, an additional ball to keep in the air. In this video, John Lincoln discussing maintaining rankings for SEO. This video was inspired by a blog on the same topic. https://ignitevisibility.com/