You can’t build a cutting-edge skyscraper with a hammer and a box of nails.
Modern construction projects call for modern tools that are designed for the job.
And the same is true for your content strategy.
Marketers and content strategists will need to learn how to identify any outdated marketing strategies they’re still hanging onto and the steps to modernizing their content strategy, including:
🔹 Clarifying how content will support overall business goals
🔸 Conducting a content audit
🔹 Developing an omnichannel content creation and distribution plan
