The Fastest (and Cheapest) Way to Beat Your Competition
If you want to outrank your competition, what do you do? First off, you need to keep track of everything they are doing. From their rankings to the content they…
Read More »Testimonial link building: Using real experiences for success
30-second summary: Link building is one of the most crucial yet most difficult aspects of SEO but testimonial link building can solve that problem for you. Testimonial link building is seen as a great way…
Read More »How Long Should Blog Posts Be? The ‘Truth’ About Content Length
From there, hitting a certain word count shouldn’t be your aim. Your aim should be to write a thorough, engaging, and well-researched post that’s as long as it needs to…
Read More »The 2020 SEO Jobs Report
We analyzed 7,051 job postings on Glassdoor and LinkedIn to better understand the current SEO job market. In this new report you’ll learn: Average SEO position salaries Skills that employers…
Read More »Guide: How to effectively incorporate customer journey mapping into your marketing strategy
30-second summary: A customer journey map is a visual representation of every interaction between you and your customers. Proper customer journey mapping can make a huge difference in conversions and…
Read More »Over 25% of People Click the First Google Search Result via @MattGSouthern
The first organic result in Google Search has an average click-through rate of 28.5%, according to a newly published study. The post Over 25% of People Click the First Google…
Read More »5 things you need to know about mobile-first indexing
As you might know, Google is rolling out mobile-first indexing as we speak. In September 2020, all websites will be ported over to the mobile-first index. But what does that…
Read More »Core Web Vitals report Search Console checks site speed
Google is rapidly expanding the capabilities of Search Console — its must-have tool for site owners/managers. We’ve seen a lot of cool structured data reports appear. In this post, we’re…
Read More »What’s the Best Video Format for Youtube?
MP4 is the best video format for YouTube. YouTube does recommend using MP4 with H.256 video codec and AAC audio codec because it produces high-quality videos with small file sizes….
Read More »Marketing strategies during COVID-19 times
30-second summary: If a site has never been promoted, there have been no SEO audits and there are a lot of errors in code, then link building will not help. If the company is set up to work in messengers, it can receive subscribers – even without the support. SMM is less about direct sales and more about building a link between user and brand, and content plays a primary role in this. The main task now is to build an approximate plan to get back to the world and maintain feedback with clients and the team. In this article, we discuss marketing strategies during COVID-19 on the lines of contextual advertising, SEO, email, social networks, and more. Not everyone was as lucky in the pandemic as mask manufacturers, food delivery companies, Zoom, and others. The offline business had to decide: either to quickly move all the work online or limit the business in all directions. In this article, we will discuss marketing strategies during COVID-19. Simply moving to the Internet is not enough:…
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