Site structure: the ultimate guide
Your site needs to have a defined structure, because without it, it’ll just be a random collection of pages and blog posts. Your users need this structure to navigate on…
Read More »SEO tips for your retail store
30-second summary: Almost 80% of shoppers do online research before buying and almost 70% of consumers click on a link that is on the first page of SERPs. Built-in SEO tools in your…
Read More »How to Increase Website Traffic by 1,070% (SEO Case Study)
Today I’m going to show you how to increase website traffic by 1,070%. This growth is from a B2C niche website we launched in 2018. Let’s dive right in. 1….
Read More »The history of Schema: towards an easy to understand web
Today, it seems that everyone is talking about Schema as being the next hot thing. It has a rich history, and it took a long while for it to gain…
Read More »Google Chrome to Highlight Fast Pages on Mobile via @MattGSouthern
An update to Google Chrome will highlight certain pages with a “fast page” label. That’s determined based on whether they provide a good user experience. The post Google Chrome to…
Read More »An SEO’s guide to event schema markup
. Tha30-second summary: From Google’s Cloud Next conference to Starbucks’ shareholder’s meetings, the live event industry has undergone a dramatic transformation in light of the global COVID-19 outbreak. As online services become more…
Read More »A Business Intelligence Approach To Link Building
The economics of a business problem should always be a consideration before execution, NOT after. Organic search traffic acquisition is no different. Just because you need backlinks to increase organic…
Read More »Facebook Messenger Merging With Instagram Direct via @MattGSouthern
Facebook is giving users the option to merge their Messenger inbox with Instagram Direct, which grants the ability to send messages across platforms. The post Facebook Messenger Merging With Instagram…
Read More »What Is Share of Voice? How to Measure It Across Channels
The formula to calculate share of voice is: SOV = Brand visibility value / Total market visibility value … where the ‘visibility value’ depends on the most suitable metric for…
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