The 6 most common SEO mistakes and how to avoid them

Not sure why you’re not ranking #1 for your focus keywords in Google? You might be making one of the mistakes a lot of site owners make. We see it…

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YouTube’s 5 Tips to Help Smaller Channels Grow via @sejournal, @MattGSouthern

YouTube shares five pieces of advice aimed at smaller channels looking to build an audience and channels just getting started for the first time. The post YouTube’s 5 Tips to…

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Personal Branding: How to Go from Zero to Hero in No Time

Do you remember when only celebrities and major companies had personal brands? Actors, musicians, Fortune 100 businesses, and athletes got all the attention and dominated the airwaves. Now, nearly anyone…

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To Post or Not to Post: 7 Quick Tips for Google Posts

Local SEO expert Joy Hawkins joins us for a special edition of Whiteboard Friday, giving you a sneak peek at her MozCon Virtual 2021 presentation: To Post or Not to…

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12 Useful Open Graph Meta Tag Types for Facebook and Twitter

Marketers create a lot of content. Yes, content is king, but that king is powerless without followers. So, what’s the first thing that comes to mind when you want to…

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Google Web Stories Reaches 100K Per Day Milestone via @sejournal, @MattGSouthern

In a report on Web Stories usage, Google says 100,000 new stories are now being added to the search index every day. The post Google Web Stories Reaches 100K Per…

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How to Write an Irresistible Headline in 3 Easy Steps

Why? Because you have to win the click. And that’s the job of the headline. In this post you’ll learn how to write an irresistible headline that attracts clicks without…

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Get your website back into shape with SEO fitness

Back to Yoast.com Whether your website is brand new or has been around for a while, it’s important to keep it healthy in every way you can. Both Google and…

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How does Google understand text?

On yoast.com, we talk a lot about writing and readability. We consider it a very important part of SEO. Your text needs to be easy to follow and it needs…

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Why Clickbait Works (And Why You Should Do More of It)

Clickbait has gotten a bad rap in recent years. In the age of misinformation, people are hesitant to make sensationalist claims—and rightfully so. When done right, though, clickbait is one…

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