What is B2B Content Marketing? 7 Successful Examples
The goal is simple: use content marketing to drive more traffic, acquire leads, and generate sales for your business. Now, here’s the thing: there is no one right way of doing…
Read More »Google on When It’s Acceptable to Use Intrusive Interstitials via @MattGSouthern
Google’s John Mueller speaks on when it’s acceptable to use an intrusive interstitial; something that’s ordinarily devalued in search results. The post Google on When It’s Acceptable to Use Intrusive…
Read More »Introducing: The SEO Marketing Hub 2.0, A Free Library of SEO Resources For 2020
I’m PUMPED to announce the release of the new SEO Marketing Hub 2.0. We launched SEO Marketing Hub 1.0 last year. Since then, we’ve made hundreds of edits, additions, improvements…
Read More »How to Find Your Target Audience
When I first started out in marketing, I thought traffic was everything. I wanted to be as big as companies like HubSpot. Just look at the image above and you’ll…
Read More »5 Key Tools to Improve the SEO Potential of Your Content
Looking to improve the search performance of your content? Here are some key elements you need to keep in mind – and tools to help.
Read More »Five ways SEO and web design go together
30-second summary: If you are thinking about having a site designed or redesigned, it is important to understand the complex relationship between SEO and web design. While designers focus on…
Read More »Beyond exact keyword matching: optimize your text naturally
Our green bullets are addictive. We get that. While they help people optimize their texts for the search engines, we don’t want people chasing only our bullets and losing track…
Read More »Google’s John Mueller: Use Images Instead of HTML to Display Charts via @MattGSouthern
Google’s John Mueller speaks on whether it’s okay to publish charts as images, or if it’s more beneficial to use HTML. The post Google’s John Mueller: Use Images Instead of…
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