Yoast SEO 16.3: Schema structured data improvements
Making sure search engines can understand your site is one of the top priorities in SEO. One of the most effective ways of getting that understanding is to add Schema.org…
Read More »Do Large Publishers Have an Unfair Advantage in Google Search? via @sejournal, @brysonmeunier
Five years ago, Google organic search results were dominated by large publishers. Does Google now have more diverse results? Learn more here. The post Do Large Publishers Have an Unfair…
Read More »How Optimizing for Voice Search Will Impact Your SEO Plan in 2021
A sizable chunk of web traffic and online purchases now come from voice searches. Because users ask for content differently when they use Siri or Alexa, optimizing content to capture…
Read More »How to Create the Most Effective Facebook Business Page
With 1.82 billion daily active users, Facebook is one of the most powerful social media outlets in the world. Seventeen percent of Facebook users say following brands or businesses is…
Read More »Rich results are rocking the SERPs
Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look very different, especially on mobile. We see extra information beneath…
Read More »Google’s MUM understands what you need: 1000x more powerful than BERT
Natural language understanding has been a tough nut to crack, but thanks to Google’s continued investment in AI, it has reached a whole new level. At I/O 2021, Google introduced…
Read More »5 Ways to Generate Positive Client Reviews for Your Law Firm via @sejournal, @xandervalencia
The success of your firm depends on you having a shining online reputation. Learn how and where to get great reviews online. The post 5 Ways to Generate Positive Client…
Read More »Web Content Accessibility Guidelines: What They Are and Why SEOs Should Care
In this blog, we’ll take a closer look at Web Content Accessibility Guidelines (WCAG), and outline the steps you can take to meet its standards. We’ll also touch on the…
Read More »How to Use Semantic Search for Paid Ad Campaign Copy
Semantic search isn’t only for organic traffic; it’s for paid search as well. Understanding the difference between broad and exact match search is important, but semantics is all about the…
Read More »How to find your niche in 4 easy steps
Wondering what a niche is, and how can you find yours? Google defines a niche as: “products, services, or interests that appeal to a small, specialized section of the population”….
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