How to optimize your landing pages for users
Landing pages are a very important part of your website. And if you optimize your landing pages, you can increase both your traffic and your conversion rate. Obviously, you should…
Read More »Anchor Text: Definitive Guide
What is anchor text and how do you optimize it for maximum SEO performance? That’s what this guide is all about. You’re going to learn: What is Anchor Text? 9…
Read More »Yoast SEO 14.3: Italian word forms in beta
The biggest eye-catcher in Yoast SEO 14.3 is word form support for the Italian language in the Premium analysis. This makes it language number seven to make use of this…
Read More »10 Ways to Avoid Bad Press via @JuliaEMcCoy
Your online presence can be the reason your brand rises to amazing success or falls hard and fast. Here’s how to avoid the latter. The post 10 Ways to Avoid…
Read More »Google Lens Study: Results From 65,388 Visual Searches
We analyzed 65,388 Google Lens search results to better understand how visual search works. Specifically, we looked at potential ranking factors that Google may use in its Lens algorithm, including:…
Read More »Snapchat Mini Apps & This Week’s Digital Marketing News [PODCAST]
Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are talking about Google’s leadership changes, mini Snapchat apps, and Facebook News. Plus, Amazon wants to scan you for your body type,…
Read More »Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats
30-second summary: Since the lockdown online video content has been steadily replacing traditional television as people spend more time streaming shows and playing video games. Advertisers are redistributing their ad…
Read More »The 4 Ps of Marketing: A Step-by-Step Guide (With Examples)
The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense,…
Read More »Checking mobile site speed and SEO with Google Lighthouse
Two words you often hear together are mobile and site speed. And that’s not without reason because these two go hand in hand. Mobile-friendliness and site speed are some of…
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