YouTube vs your own site: Which is better for video SEO?

One of the big questions with video SEO is whether you’re better off hosting all your videos on YouTube or whether you should host them on a different platform. Hosting…

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Technical SEO Implementations to Increase the Impact of Your Link Building Campaigns

In this blog, we’ll examine some of the technical SEO strategies you can use for your site before, during, and after your link building campaigns in order to optimize the…

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How to Run Pandora Music Ads

Pandora, the popular music-streaming service, boasts over 81 million users, and the average Pandora user spends 2 hours and 15 minutes per day listening to music on the platform. With…

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How To Increase Your Conversion Rate With Web Push Notifications

Web push notifications are the opt-ins for the new generation of online marketers. The technology is already evolving and helping us in every way to boost the growth of the…

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7 Ways to Easily Set Up an SEO Content Strategy via @sejournal, @JuliaEMcCoy

Create meaningful, effective content that drives quality traffic to your website. Learn how in this comprehensive guide on developing a winning SEO content strategy. The post 7 Ways to Easily…

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How We’re Going to Use X Reality (XR) in Business

Are you ready for X reality? It’s coming, too, along with a host of exciting business and marketing opportunities.   Here is what it is, why it matters, and how to…

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The Definitive Guide to Online Reputation Management

There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and…

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Why you should use a focus keyphrase only once

Your focus keyphrase is the keyword(s) you want your post or page to rank for. If you’re particularly eager to rank for a specific keyword, you’ll probably be tempted to…

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How to Use & Reduce Customer Acquisition Cost (CAC)

You calculate CAC by dividing customer acquisition expenses by the number of acquired customers. So if you got ten new customers from $1,000 marketing and sales spend over a certain…

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