Google’s Product Review Update & More Digital Marketing News via @sejournal, @shepzirnheld
In this episode, Google’s algo update that rewards thorough product reviews, project Bernanke raises more anti-trust allegations against Google, and new features from Google Ads. The post Google’s Product Review…
Read More »What are the Makings of a High-Quality Link?
What links are considered “high quality”? Find out from link building expert, Paddy Moogan, who talks you through link relevancy, link diversity, link authority, and the sustainability of your link…
Read More »How to Use Amazon Audio Ads
With over 55 million listeners, Amazon Music is one of the leading music streaming platforms out there. Wouldn’t it be great if you could find a way to reach these…
Read More »7 Useful Marketing Skills (That I Used to Thrive in My Career)
One person says it’s copywriting; another says it’s coding. One person argues it’s branding; another argues it’s strategic thinking. Add performance marketing, data science, and soft skills like management into…
Read More »Google Lightning Talks: The State of SEO via @sejournal, @MattGSouthern
A video in Google’s Lightning Talks series, titled the state of web search engine optimization, presents data on how websites are following standard SEO practices. The post Google Lightning Talks:…
Read More »How to improve your mobile site?
Here’s the thing: your site should be mobile-friendly. This should be your number one priority. If you want to optimize your mobile site, you have to improve your site’s performance,…
Read More »How to Use Low Search Volume Keywords to Optimize B2B Tech Content
For competitive niches, small addressable markets, or both, turn to this proven approach when trying to grow targeted organic traffic and brand awareness: targeting low search volume keywords.
Read More »What is Inbound Marketing? A Beginner’s Guide
Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah—who noticed that a new marketing paradigm was needed for the Internet age—the goal of inbound marketing is to get found by prospects…
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