Google vs. Microsoft Bing: A Detailed Comparison of Two Search Engines via @sejournal, @wburton27
Google and Microsoft Bing satisfy the informational needs of millions each day. What do you need to know to optimize for each one? The post Google vs. Microsoft Bing: A…
Read More »SEO news in March 2021: A rise in Google’s zero-click searches
There was quite a bit of discussion about a study that said that nearly 65% of Google searches in 2020 did not result in a click. This is one of…
Read More »How to Find Low-Competition Keywords for SEO
Does that mean you shouldn’t target competitive keywords? No. But it does mean you should pursue lower-competition keywords in the short term. In this post you’ll learn how to find…
Read More »YouTube Rises to Number 1 App by Consumer Spend via @MattGSouthern
YouTube is currently the number one app in terms of consumer spend, according to a report on worldwide app spend in Q1 2021. The post YouTube Rises to Number 1…
Read More »New & Improved: Announcing The Beginner’s Guide To Link Building
Moz first published the Beginner’s Guide to Link Building in 2014. While much has changed in link building since then, a lot has stayed the same. If you’re new to…
Read More »SEO Basics: Beginner’s Guide to SEO Success
If you think the basics aren’t enough to get you ranked, think again. Most people running websites have a very limited understanding of SEO, so knowing the basics can certainly…
Read More »Women in SEO: Reflections on the Past, Present, and Future of Women in the Industry
As Women’s History Month draws to a close, Moz CEO Sarah Bird reflects on the contributions women have made to the SEO industry, and highlights the work we still have…
Read More »YouTube Expands Monetization To More Types of Content via @MattGSouthern
YouTube is allowing ads to run on more types of content, which will expands the monetization opportunities for content creators. The post YouTube Expands Monetization To More Types of Content…
Read More »What is on-page SEO?
Every SEO strategy is focused on ranking as high as possible in the search engines. To do this, we all try to design and develop a website that Google’s algorithm will…
Read More »What is Out-of-Home Advertising?
In our digital world, it might feel like all marketing is done online. But, that would mean ignoring an incredibly effective strategy—out-of-home advertising. Out-of-home advertising (OOH) refers to the process…
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