Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket
30-second summary: Very few SMBs use multiple channels for their online advertising Facebook is the most effective channel based on the cost for CPM and CPC It’s important to remember…
Read More »Fastly Customer and Revenue Statistics: How Many Businesses Use Fastly in 2021?
Fastly is an edge cloud platform. The company delivers cloud computing services to 2,084 customers, spanning industries from digital publishing to online education. High-profile brands like The New York Times…
Read More »How to Use Paid Ads to Market to Pet Owners Effectively
American pet owners are some of the biggest spenders online, pet food and pet supplies being second only to vitamins for e-commerce. Online spending for this $70 billion industry is…
Read More »What five news-SEO experts make of Google’s new, “Full Coverage” feature in mobile search results
30-second summary: Google recently rolled out the “Full Coverage” feature for mobile SERPs Will this impact SEO traffic for news sites, SEO best practices, and content strategies? Here’s what in-house…
Read More »Contact page examples: What makes a great contact page?
In this post, we’ll go over a number of contact page examples, so you’ll be able to review your own contact page and improve it. For a lot of companies,…
Read More »Website Audit with Google Search Console
Google Search Console (GSC) is a free tool that provides a great deal of reliable data and helps website owners, SEO professionals, and developers understand how their websites perform on…
Read More »9 Great Public Relations Tactics with Campaign Examples
Great PR can lift your brand awareness, build credibility, earn valuable backlinks, drive referral traffic, engage your target audience, and ultimately bring more sales. In this article, you’ll learn about…
Read More »How to Create a Services Marketplace
“Got skills? Sell ’em.” This mantra has seen millions of freelancers turn to the internet and become location-independent. That’s not all. Over the last decade, service marketplaces have sprung up…
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