What Is Share of Voice? How to Measure It Across Channels
The formula to calculate share of voice is: SOV = Brand visibility value / Total market visibility value … where the ‘visibility value’ depends on the most suitable metric for…
Read More »How to Choose The Right Digital Marketing Agency
Deciding to hire a digital marketing agency is easy. The hard part is deciding which digital marketing agency to hire. In today’s world, anyone with an internet connection can create…
Read More »Level Up 🆙 your Digital Marketing Game by Subscribing to these Newsletters
Digital Marketing is a field that is in constant flux. Some new practices and techniques come and go at such a fast pace. Marketers who have a finger on the…
Read More »Image SEO: Optimizing images for search engines
Whether you’re a blogger or write articles for an online magazine or newspaper, chances are you’ll find yourself asking whether your article needs an image or not. The answer is…
Read More »What will make your brand stand out on LinkedIn in 2020?
30-second summary: Brands and marketers are always on the lookout for platforms, strategies, and ways to grow their presence and business. When platforms like Facebook and Instagram show signs of…
Read More »Welcoming two new WordPress Core contributors
I’m happy to welcome two new members to team Yoast, who will spend their time making WordPress core better. Justin Ahinon and Ari Stathopoulos are both joining our ranks. This…
Read More »The 6 Best Digital Marketing Companies of 2020
Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering…
Read More »How Gael Breton Escaped Client SEO & Built a Full-Time Income Through Affiliate Marketing
Who Gael Breton and why should you listen to him? Well, first Gael is a tremendously talented affiliate marketer who specializes in building “authority” websites. Gael got his start in…
Read More »How to Do Keyword Research
This guide is a great walkthrough for beginners and those who want to refresh their knowledge about keyword research or see it from a different bent. How to analyze competitors,…
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