Foolproof guide to optimizing Shopify for SEO
30-second summary: Search engine rankings play a huge role in making your online store more visible to shoppers. If you rank higher on the SERPs, there’s a higher chance that…
Read More »Google: Be Careful Relying on 3rd Parties to Render Website Content via @MattGSouthern
Google’s Martin Splitt cautions site owners about the challenges that come with using JavaScript content rendered by third-parties, such as blog comment sections. The post Google: Be Careful Relying on…
Read More »Five quick and easy ways to make surveys more effective for content marketing
30-second summary: When writing a survey, clarify your objectives before you start writing questions—time spent writing a strategy is well worth it if it means you didn’t forget a vital…
Read More »Doing More with Less: Automated, High-Quality Content Generation via @lorenbaker
Discover how technical SEOs can use the latest advances in Natural Language Understanding and Generation to create quality content at scale. The post Doing More with Less: Automated, High-Quality Content…
Read More »Content Guidelines: Why Your Brand Needs a Style Guide via @annaleacrowe
Looking to scale your content production? Then you’ll need guidelines to keep your content consistently on-brand. Learn how to create a style guide here. The post Content Guidelines: Why Your…
Read More »Twitter is Considering These Premium Features in a Subscription Model via @MattGSouthern
Twitter is actively exploring the option of adding a premium subscription model that would give users access to exclusive features. The post Twitter is Considering These Premium Features in a…
Read More »Should you optimize your content for questions?
Search engines are getting better and better at understanding language. Does that mean they can also understand questions? And what does that mean for the way you should write and…
Read More »Podcasts and internet marketing: Are you missing the boat?
30-second summary: The drive to be more productive, the thirst to learn something new – these are the primary reasons behind the rising popularity of podcasts. One in every four…
Read More »Making the web better: an interview with Joost & Omar
August 1 is World Wide Web Day. On this date, back in 1989, the world wide web was born at the CERN lab in Switzerland. Something that started as a…
Read More »Google Maps Goes Social Giving Each User Their Own Profile via @MattGSouthern
Google is turning Maps into a social network of sorts by giving each user their own profile filled with photos and reviews they’ve submitted. The post Google Maps Goes Social…
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