rel=canonical: the ultimate guide
A canonical URL lets you tell search engines that certain similar URLs are actually the same. Because sometimes you have products or content that can be found on multiple URLs…
Read More »Email Outreach: The Ultimate Guide
In this guide, there are no silver bullets, magical how-tos, or secret strategies that will bring you thousands of links. The main idea behind this guide is to share how…
Read More »Small Business SEO: The 28-Step Checklist to Help You Win
Want to know an overlooked truth about small business SEO? Small businesses succeed or fail by how well they understand the problems and questions of their potential customers. If they…
Read More »How to Build Local Citations (Complete Guide)
Citations appear in lots of different places: business directories, social networks— anywhere someone might be looking for information about local businesses. Here’s an example of one for a coffee shop…
Read More »How to Start an SEO Company (A-Z Process)
Want to start an SEO company in 2020? You’re in the right place. It doesn’t matter whether you have zero SEO clients or want to get even more. This guide…
Read More »Internal Links for SEO: Best Practices 2020
Internal links are a powerful ranking factor. Not quite as powerful as backlinks, but very much worth your effort. Same as backlinks, internal links can pass link juice and tell…
Read More »Nine tips to increase the average order value (AOV) of your ecommerce store
30-second summary: Running an ecommerce store makes it a must to know customers’ buying habits, insights about your marketing campaign performance, and how well your pricing strategy is performing. …
Read More »Google to See Unprecedented Drop in Ad Revenue via @MattGSouthern
Google is expected to see a history-making drop in advertising revenue, as eMarketer estimates a decline of 5% by the end of 2020. The post Google to See Unprecedented Drop…
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What are sponsored, nofollow and ugc links, and why use them?
Links are an important part of SEO. Without links, Google (or other search engines) may not discover your pages, or might not think that they’re important. Sometimes, though, you might…
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