How to Increase Website Traffic by 1,070% (SEO Case Study)

Today I’m going to show you how to increase website traffic by 1,070%. This growth is from a B2C niche website we launched in 2018. Let’s dive right in. 1….

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The history of Schema: towards an easy to understand web

Today, it seems that everyone is talking about Schema as being the next hot thing. It has a rich history, and it took a long while for it to gain…

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Google Chrome to Highlight Fast Pages on Mobile via @MattGSouthern

An update to Google Chrome will highlight certain pages with a “fast page” label. That’s determined based on whether they provide a good user experience. The post Google Chrome to…

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An SEO’s guide to event schema markup

. Tha30-second summary: From Google’s Cloud Next conference to Starbucks’ shareholder’s meetings, the live event industry has undergone a dramatic transformation in light of the global COVID-19 outbreak.   As online services become more…

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A Business Intelligence Approach To Link Building

The economics of a business problem should always be a consideration before execution, NOT after. Organic search traffic acquisition is no different. Just because you need backlinks to increase organic…

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Facebook Messenger Merging With Instagram Direct via @MattGSouthern

Facebook is giving users the option to merge their Messenger inbox with Instagram Direct, which grants the ability to send messages across platforms. The post Facebook Messenger Merging With Instagram…

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What Is Share of Voice? How to Measure It Across Channels

The formula to calculate share of voice is: SOV = Brand visibility value / Total market visibility value … where the ‘visibility value’ depends on the most suitable metric for…

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How to Choose The Right Digital Marketing Agency

Deciding to hire a digital marketing agency is easy.  The hard part is deciding which digital marketing agency to hire.  In today’s world, anyone with an internet connection can create…

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Level Up 🆙 your Digital Marketing Game by Subscribing to these Newsletters

Digital Marketing is a field that is in constant flux. Some new practices and techniques come and go at such a fast pace. Marketers who have a finger on the…

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Image SEO: Optimizing images for search engines

Whether you’re a blogger or write articles for an online magazine or newspaper, chances are you’ll find yourself asking whether your article needs an image or not. The answer is…

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