10 Reasons why marketers use data to make budgeting decisions

30-second summary: Bear in mind that no marketing strategy has ever succeeded without the complex mix of data analysis and smart budgeting decisions. Marketers face the tough challenge of data-driven decision-making…

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How to Find Your Target Audience

When I first started out in marketing, I thought traffic was everything. I wanted to be as big as companies like HubSpot. Just look at the image above and you’ll…

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5 Key Tools to Improve the SEO Potential of Your Content

Looking to improve the search performance of your content? Here are some key elements you need to keep in mind – and tools to help.

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Five ways SEO and web design go together

30-second summary: If you are thinking about having a site designed or redesigned, it is important to understand the complex relationship between SEO and web design. While designers focus on…

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Beyond exact keyword matching: optimize your text naturally

Our green bullets are addictive. We get that. While they help people optimize their texts for the search engines, we don’t want people chasing only our bullets and losing track…

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iMovie Review: Is it Good for Editing YouTube Videos?

Did you know that around 5 billion videos are watched on YouTube every day? With over 2 billion global subscribers, YouTube provides a unique platform for businesses and individuals to…

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Google’s John Mueller: Use Images Instead of HTML to Display Charts via @MattGSouthern

Google’s John Mueller speaks on whether it’s okay to publish charts as images, or if it’s more beneficial to use HTML. The post Google’s John Mueller: Use Images Instead of…

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High relevancy and volume link building: Barnacle SEO at scale

Barnacle SEO is great, since you target very high relevancy pages. The main drawback is that it involves a lot of manual work, and a limited amount of available opportunities…

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Surfer SEO Review: How Does it Compare to Other SEO Tools?

If you’re looking to add another SEO tool to your arsenal, Surfer is a great option to consider whether you’re sick of overpriced software or simply haven’t found one that…

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TikTok Starts $200 Million Fund to Pay Users for Content via @MattGSouthern

TikTok is taking the first steps toward paying users for content with the launch of a $200 million “creator fund.” The post TikTok Starts $200 Million Fund to Pay Users…

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