Guide: How to effectively incorporate customer journey mapping into your marketing strategy
30-second summary: A customer journey map is a visual representation of every interaction between you and your customers. Proper customer journey mapping can make a huge difference in conversions and…
Read More »Over 25% of People Click the First Google Search Result via @MattGSouthern
The first organic result in Google Search has an average click-through rate of 28.5%, according to a newly published study. The post Over 25% of People Click the First Google…
Read More »5 things you need to know about mobile-first indexing
As you might know, Google is rolling out mobile-first indexing as we speak. In September 2020, all websites will be ported over to the mobile-first index. But what does that…
Read More »Core Web Vitals report Search Console checks site speed
Google is rapidly expanding the capabilities of Search Console — its must-have tool for site owners/managers. We’ve seen a lot of cool structured data reports appear. In this post, we’re…
Read More »What’s the Best Video Format for Youtube?
MP4 is the best video format for YouTube. YouTube does recommend using MP4 with H.256 video codec and AAC audio codec because it produces high-quality videos with small file sizes….
Read More »Marketing strategies during COVID-19 times
30-second summary: If a site has never been promoted, there have been no SEO audits and there are a lot of errors in code, then link building will not help. If the company is set up to work in messengers, it can receive subscribers – even without the support. SMM is less about direct sales and more about building a link between user and brand, and content plays a primary role in this. The main task now is to build an approximate plan to get back to the world and maintain feedback with clients and the team. In this article, we discuss marketing strategies during COVID-19 on the lines of contextual advertising, SEO, email, social networks, and more. Not everyone was as lucky in the pandemic as mask manufacturers, food delivery companies, Zoom, and others. The offline business had to decide: either to quickly move all the work online or limit the business in all directions. In this article, we will discuss marketing strategies during COVID-19. Simply moving to the Internet is not enough:…
Read More »10 Professional SEO Tools That You Can Try for Free
A huge portion of SEO tools force you to buy before you get to experience them. Not so with tools on this list — each one has a functional free…
Read More »Pinterest Updates Algorithm to Surface More Content Types via @MattGSouthern
Pinterest is introducing a new ranking model to its home feed in an effort to surface certain types of content more often. The post Pinterest Updates Algorithm to Surface More…
Read More »How to Use Heatmaps to Take Your SEO Strategy to the Next Level via @johnelincoln
Heatmaps are an essential tool to understand how users interact with your website. Here are nine tips on how to use heatmaps to boost SEO. The post How to Use…
Read More »How to get more leads on Instagram: 10 Highly effective tactics
30-second summary: Research reveals that more than two-thirds of the world’s Instagram accounts follow at least one active company or business venture. This makes it essential for digital marketers to…
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