Guide: How to use podcasting in your content marketing campaign

30-second summary: Podcasting can add a new dimension to your brand and content marketing strategy.   There are many ways you can approach this, utilizing different mediums, channels, and distribution…

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How to Start an SEO Company (A-Z Process)

Want to start an SEO company in 2020? You’re in the right place. It doesn’t matter whether you have zero SEO clients or want to get even more. This guide…

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What are sponsored, nofollow and ugc links, and why use them?

Links are an important part of SEO. Without links, Google (or other search engines) may not discover your pages, or might not think that they’re important. Sometimes, though, you might…

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Internal Links for SEO: Best Practices 2020

Internal links are a powerful ranking factor. Not quite as powerful as backlinks, but very much worth your effort. Same as backlinks, internal links can pass link juice and tell…

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Nine tips to increase the average order value (AOV) of your ecommerce store

30-second summary: Running an ecommerce store makes it a must to know customers’ buying habits, insights about your marketing campaign performance, and how well your pricing strategy is performing.  …

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Google to See Unprecedented Drop in Ad Revenue via @MattGSouthern

Google is expected to see a history-making drop in advertising revenue, as eMarketer estimates a decline of 5% by the end of 2020. The post Google to See Unprecedented Drop…

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Apple Safari to Block Google Analytics From Collecting Data via @MattGSouthern

Apple’s latest version of macOS contains an updated version of the Safari browser that blocks trackers, including Google Analytics, from collecting user data. The post Apple Safari to Block Google…

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Ecommerce marketing this Independence Day will be tricky: Four must dos

30-second summary: This 4th of July is coming at a time when the US is seeing waves of social justice protests.   People who are extremely anxious and frustrated in…

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What is Content Writing? 11 Tips For More Organic Traffic and Readers

At Ahrefs, we write a lot of content. We have over 230 blog posts, and over 170 videos on our YouTube channel (almost all of which are scripted). As a result,…

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Yoast SEO 14.4: An improved publishing flow

Sometimes, you have releases that start out small and end up with a substantial improvement. Yoast SEO 14.4 is one such release. Initially plannend as a bug fix release, this…

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