Do Headings Really Impact Rankings?
They say in SEO you need to use headings. Those can be H1, H2, or even H3 tags. But do they really impact your rankings? Sure, a lot of CMS…
Read More »SEO Case Study #6: Phantom Link Building
In this new SEO case study, I’ll show you what I call Phantom Link Building. This method helped Gotch SEO rank for “Paperform” with one backlink. It helped one of…
Read More »Button UX: designing a clear call-to-action
Half of the buttons that are used as the main call-to-action on a web page don’t invite me to click. You could and should test button design but, sometimes, it…
Read More »Google Advises Against Using Nofollow Links When Migrating Sites via @MattGSouthern
Google’s team of webmaster trends analysts discuss the intricacies of nofollow links in the first episode of the company’s new podcast. The post Google Advises Against Using Nofollow Links When…
Read More »4 Reasons to Build More Links From the Same Website
Do you ever reach out to websites that already link to you to get more links? Vote and comment with why you do or don’t. — Michal Pecanek (@michalpecanek) May…
Read More »How to manage a high-performing content marketing team
30-second summary: What’s the difference between a regular content marketing team and a high-performing content marketing team? A high-performing content marketing team creates, promotes, and distributes content that helps not…
Read More »WordPress SEO Optimization: 16 Tips You Should Implement Now!
When proceeding down the path of developing a WordPress website, its ease of use and the wide available collection of themes and plugins can lull you into thinking that every…
Read More »The SEO Tool Kit: 11 Tools That’ll Save You Time
When I first got into the world of SEO, you could literally optimize your site for any term and rank at the top of Google within a month or two….
Read More »Paperform Review for 2020 (+ How to Use It)
Are you in the market for a new online form builder? There are hundreds of options to choose from. But in business, return on your investment is important. You need…
Read More »Affiliate Marketing and SEO: What to Do with Affiliate Links
Monetizing a website with affiliate links is one of the most effective ways to monetize quality traffic. On the flip side, affiliate links are external links when a large number…
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