Google Lens Study: Results From 65,388 Visual Searches
We analyzed 65,388 Google Lens search results to better understand how visual search works. Specifically, we looked at potential ranking factors that Google may use in its Lens algorithm, including:…
Read More »Snapchat Mini Apps & This Week’s Digital Marketing News [PODCAST]
Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are talking about Google’s leadership changes, mini Snapchat apps, and Facebook News. Plus, Amazon wants to scan you for your body type,…
Read More »Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats
30-second summary: Since the lockdown online video content has been steadily replacing traditional television as people spend more time streaming shows and playing video games. Advertisers are redistributing their ad…
Read More »The 4 Ps of Marketing: A Step-by-Step Guide (With Examples)
The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense,…
Read More »Checking mobile site speed and SEO with Google Lighthouse
Two words you often hear together are mobile and site speed. And that’s not without reason because these two go hand in hand. Mobile-friendliness and site speed are some of…
Read More »Facebook Search Results Now Include Wikipedia Knowledge Panels via @MattGSouthern
Facebook appears to be testing the addition of Wikipedia knowledge panels in search results, according to reports from multiple users. The post Facebook Search Results Now Include Wikipedia Knowledge Panels…
Read More »SEO Audit #1 – YouTube.com
In this first SEO audit, I’m going to analyze YouTube. YouTube is the most popular website on Google’s organic search according to Ahrefs. That’s no surprise because Google owns YouTube….
Read More »What Is Semantic Search? How It Impacts SEO
Just look at the result for this query: Despite not mentioning Yoda by name, Google understood who we were talking about, and what we wanted to know about him. This…
Read More »10-Step SEO Audit That Will Help Your Site Rank Better
If you run a business, you simply can’t compete unless you have a website that performs for you. That means that it attracts motivated visitors who are likely to buy…
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