What is HTTPS? Everything You Need to Know
HTTPS protects the communication between your browser and server from being intercepted and tampered with by attackers. This provides confidentiality, integrity and authentication to the vast majority of today’s WWW traffic. Any…
Read More »Are Private Blog Networks (PBNs) Worth It In 2020?
Private blog networks (PBNs) are the go-to link building tactic for grey hat SEOs. But the question is: Are they worth building from an ROI (Return on Investment) and a…
Read More »Announcement: Duplicate Post joins Yoast
Today, we’re very proud to announce that Yoast has acquired the Duplicate Post plugin. This plugin, with well over 3 million users, is one of the most popular WordPress plugins…
Read More »Voice Tweets & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld
This week on Marketing O’Clock, we cover Twitter’s new voice tweet functionality, Google Ads’ new targeting restrictions, Spotify’s self-serve video ads, and more. The post Voice Tweets & This Week’s…
Read More »Content creation guide: How to effectively think of SEO at every stage
30-second summary: Content marketing and SEO are like a sailboat and its sail, they need each other. We’re in a time where only nine percent of content actually sees organic traffic…
Read More »4 Simple Blog Post Templates (And When To Use Them)
Every blog post is different, but most aren’t that different. Think about the blog posts you’ve read. Chances are they weren’t a million miles apart in terms of format. You probably…
Read More »How to turn your customer feedback into a driving force for your product
30-second summary: Customer reviews are a powerful tool that helps businesses understand what they are doing right and where there’s room for improvement. To efficiently collect client reviews, use multiple…
Read More »SEO Content: The Definitive Guide for 2020
What is SEO content? That’s what this guide is all about. Listen: If I could choose only one skill to learn within the field of SEO, it would be how…
Read More »Google Explains Why Field Data is More Reliable Than Lab Data via @MattGSouthern
Google’s Martin Splitt recently gave a detailed explanation of the difference between lab data and field data as it relates to testing tools. The post Google Explains Why Field Data…
Read More »How to Use Schema Markup for Better SEO in 2020
Adding structured data to your website can give it a significant ranking boost, especially if you follow the proven best practices (and avoid some common pitfalls).
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