Blue Theory – Web Design Leads Guaranteed
Lead Generation For Web Design Is All About Building Curiosity
Lead generation for web design and digital marketing only requires getting someone curious enough to want to learn more. It’s not about convincing someone to buy anything. Save the selling for later.
To get leads coming in, offer an outcome that people want. Then provide enough context for people to believe that the outcome is achievable if they work with you.
When I learned the difference between lead generation and closing sales, it changed everything for our web design agency.
In the beginning, I didn’t distinguish between lead generation and closing sales. It was all bundled together into one big ball, and landing new clients felt like luck. It was unpredictable and very difficult to reproduce on a consistent basis. Our business depended almost entirely on word-of-mouth referrals. All other forms of marketing fell flat.
When I realized the difference between leads and clients, it fundamentally changed my approach to both inbound and outbound marketing. In other words, it changed what I said on my website (people coming to me), and it changed what I said when I was talking to people (me reaching out to them).
The goal of lead generation is to move the client from feeling stuck in a problem to sensing hope on the horizon.
