Hello, again this is Chinna Botla,
Today I will share one of the challenges I have faced in doing SEO.
Challenge 1: Ranking for a keyword in multiple geography-locations.
To get ranking for a generic keyword is not as easy as we assume
One of my past employers gave me a 3 months deadline to get the generic keyword ranked and you can assume how difficult it is to achieve.
And you know what, I did it
During the last week of the 3rd month, the keyword is got ranked on the 1st page, on google.co.in and in Google.com search engines.
I enjoyed the success for one month. And the story begins again, unfortunately, the website disappeared on Google.com for that ranked keyword. But surprisingly there is no change in the ranking on Google.co.in
There I started analyzing the website using online tools, Google webmasters, Google analytics, backlink checker tools etc. I have prepared a checklist to get ranking on Google.com and started verifying one by one.
1. The domain name should be .com – Followed
2. Website servers should be in the USA – Followed
3. Optimise the website content by inserting country, location office virtual addresses – Followed
4. Set the target country as the USA in Google webmasters – Followed
5. Should verify business listings on Google, Bing etc – Followed
6. Get the social signals from USA regions – Partially Followed
7. Submit the website on USA based business directories and local listing sites – Followed
8. Work on creating business citations – Followed
9. Get backlinks from USA based websites and blogs – Partially Followed
10. Try to get Remote Desktop Connection RDC and operate SEO activities from USA IP – Optional, For extra care
Finally, noticed that there are quite a number of backlinks from the Indian server sites.
Then I have created another new page with a new URL & content for the same keyword and started OFF page SEO on USA based sites using RDC connection.
Within two months, the new page got ranked for the same keyword on google.com search engine.
I presume that most of the Digital marketers might have faced this issue, hope my strategy will help you to retain the ranking for a new keyword
#InternationalSEO #SEO #KeywordRanking