There’s no denying that for restaurants, Google is one of the first places hungry customers go to find food. https://www.39celsius.com/seo-for-restaurants-rankings-guide/
So it cannot be ignored if you care about new business.
If you want more traffic from Google organically and without ads for your restaurant, then this post is for you. Five tips and strategies you can implement now to improve your rankings and traffic.
What’s in this video:
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0:00 Intro to Restaurant SEO
1:23 What is restaurant SEO?
1:43 Optimize Your Google Business Profile
2:52 Schema Markup
3:43 NAP – Name, Address, Phone
4:00 Website & On-Page SEO
5:47 Citations and Links
6:56 Reviews
7:30 How long does Restaurant SEO take?
8:34 Summary
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What is Restaurant SEO?
SEO for restaurants is the process of optimizing your restaurant’s presence in Google so it shows at the top of Google for relevant search terms. The process focuses on optimizing two core assets: your Google Business Profile, and your website.
Step 1: Google Business Profile
Your Google Business Profile (GBP) – formerly known as Google My Business – is the main element for optimization and ranking in Google. What shows in Google local search at the top of the page is a 3-pack of GBP profiles. And similar to Google Maps – what shows is your GBP.
Step 2: Step 1: Google Business Profile
Schema markup code is a unique code that is placed on your website and tells Google all the crucial details about your business – what type of restaurant you are, your geolocation, your days and hours of operation, and other necessary information.
Step 3: Website and On-Page SEO
Mobile Responsiveness:
Make sure your website is mobile-responsive. If it doesn’t render well on mobile devices, that will negatively affect your site’s chances of showing in search results. Of course, your GBP will still show, but a poor user experience on mobile devices for people who click through your website will hurt your conversions and new customer business.
Use image and video SEO:
Add alt tags of what the image is about
Make sure the file name of the image is descriptive – for example, pepperoni pizza, rooftop bar, and more
Add schema markup for any videos – video schema can help with your SEO and enable your video to show in the video tab of Google search
Page Title tags and Meta Descriptions
Create unique title tags and meta descriptions for each page. This is one of the first things Google reads when it crawls a page to determine the topic. It’s not a ranking factor per se but tells Google what the page is about. Title tags should be approximately 55 characters long, and meta descriptions should be approximately 155 – 165 characters long.
Best practices:
Make sure to use the same keyword in both the title and meta description for each page
Be descriptive – sell your restaurant
Include calls to action
Unique titles and meta descriptions for each page on your site
Step 4: Citations and Links
Citations are essential for improving your presence within Google. Citations are just other websites that list your NAP – name, address, and phone number.
Step 5: Reviews
Nothing kills business more than negative reviews. Therefore, make sure you are actively monitoring and responding to your reviews.
Timing:
Timing – How Soon Will I Rank?
When you start an active local SEO campaign, at a minimum, it can take 90 days to begin to see traction. And in many cases, it can take far longer.
Related Post:
What is local SEO: https://www.39celsius.com/what-is-local-seo/
Other SEO Posts: https://www.39celsius.com/category/seo/
Would you like help marketing your restaurant more effectively? Contact us now.
Read our SEO case studies: https://www.39celsius.com/seo-case-studies-real-results-and-strategies-for-boosting-website-traffic-and-rankings/
Contact us:
Visit our office at:
32605 Temecula Pkwy, Ste 211
Temecula, CA 92592
Phone: 951-444-0174