Struggling to rank your Amazon products on the first page? Do you want to know the latest updates on Amazon’s SEO algorithm? Then you’re in the right place! In this video, I’m going to reveal the A10 algorithm, the latest Amazon SEO algorithm update, and discuss how it affects your product’s ranking.
The A10 algorithm factors in several key metrics to determine a product’s SEO ranking, including seller authority, impressions, sales internal, reviews, PPC sales, off-site sales, 180-day sales, conversion rate, CTR, and organic sales. Each of these metrics plays a crucial role in determining your product’s visibility on Amazon’s search engine.
Seller authority is an essential factor that determines a seller’s credibility on Amazon. This includes the number of sales on the total account and how long the account has been around for. Impressions, on the other hand, refer to the number of times a product is viewed, including both SEO and PPC. This means that if you don’t advertise, you may have fewer impressions, which could negatively affect your SEO.
Remember, SEO is not set it and forget it. It is a continuously optimized thing, and you need to be on top of it if you want your products to rank higher on Amazon’s search engine. If you want to learn more about Amazon SEO, check out our website or contact us today to see how we can help you with your Amazon marketing needs.
Don’t miss out on this valuable information on Amazon’s latest SEO algorithm update. Watch this video and stay ahead of the competition!
00:00 [SEO Update] Amazon Algorithm 2023 Patch Notes to Rank Your Product to the Top of Page 1
00:20 A9 Algorithm mistakenly identified as A10
01:16 Click-through rate (CTR) as the most notable gainer
02:38 A high-converting new product may not necessarily require a lot of reviews to be successful
03:50 An ethical and cost-effective way to generate reviews
04:54 A trend of less favor towards the “Legacy” players
06:32 Brand story and A+ Content as two important sections on Amazon product listings that can impact SEO
07:53 One Spanish keyword will index in under 48 hours
09:30 Free SEO Guide myamazonguy.com/seo
11:19 CTR is more important now because there’s a heightened significance in being searchable and findable on Amazon
12:43 Updating main image can increase CTR by 3x
14:43 Many people underestimate the significance of traffic on Amazon
15:56 Algorithm is currently favoring CTR more than it has in the past
17:12 Visit myamazonguy.com/hack for tips on improving your Amazon product’s main image
20:02 Go to myamazonguy.com/icap for another use case using the ICAP marketing funnel
20:16 By updating the keyword on a specific ASIN to “Sage candles for cleansing house,” ICAP has tripled
23:42 Seller Authority are factors that determine a seller’s credibility
23:48 Impressions refer to the number of times a product is viewed including both SEO and PPC
24:02 Sales Internal refer to purchases made within the seller’s brand store or through advertising
24:22 Reviews refer to the number of product reviews and their impact on SEO rankings
24:36 PPC Sales – Amazon’s increased focus on PPC advertising, resulting in more SEO juice given to PPC sales
24:57 Off-site sales refer to sales made through external sources such as social media platforms
25:25 180 Day Sales refer to all sales made by a seller account or a specific ASIN within the past 180 days
25:38 Conversion rate is a crucial factor in determining a product’s SEO ranking
25:51 CTR
25:54 Organic sales refer to purchases made through organic listings rather than paid listings
27:00 Hire My Amazon Guy
27:13 SEO is not set it and forget it
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