This is how you package web design when targeting a niche market.
When you buy a deck you don’t just want the wood and nails. You want a fun, outside place to hang out with your family and friends. You want the experience, not just the materials.
The same is true, but even to a higher degree when it comes to modern web design. You’ll be able to make your clients happier (and earn more money) by delivering an outcome rather than just a service.
Thinking of the outcome can be tricky, especially if you’ve been in the service mindset for a while. It’s hard to shift gears. So here are a few practical examples of what clients really want and how to package your web design and online marketing skills to deliver results.
