Don’t relabel your old content as new; it’s a lousy SEO tactic

Content freshness is a ranking factor in Google’s algorithm and has been that way for years. Google tends to favor unique, recent, and timely content on the search results page….

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Five things you need to know about content optimization in 2023

30-second summary: As the content battleground goes through tremendous upheaval, SEO insights will continue to grow in importance ChatGPT can help content marketers get an edge over their competition by…

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Inclusive language and SEO: Does inclusive language help you rank?

If you own a blog or a business, SEO is probably important to you. Then you also know that Google cares a lot about user experience. But there’s one aspect…

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Google: “Always Try” To Replace HTTP Links With HTTPS via @sejournal, @MattGSouthern

Google’s Search Advocate John Mueller says you should always try to replace internal links pointing to HTTP URLs with the newer HTTP versions. The post Google: “Always Try” To Replace…

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Why progressive web apps (PWAs) are poised to dominate moving forward

30-second summary: Progressive web apps (PWAs) offer app-like experiences without requiring users to download anything from an app store PWAs are also much less of a burden for developers than…

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