Don’t relabel your old content as new; it’s a lousy SEO tactic
Content freshness is a ranking factor in Google’s algorithm and has been that way for years. Google tends to favor unique, recent, and timely content on the search results page….
Read More »Five things you need to know about content optimization in 2023
30-second summary: As the content battleground goes through tremendous upheaval, SEO insights will continue to grow in importance ChatGPT can help content marketers get an edge over their competition by…
Read More »Inclusive language and SEO: Does inclusive language help you rank?
If you own a blog or a business, SEO is probably important to you. Then you also know that Google cares a lot about user experience. But there’s one aspect…
Read More »Google: “Always Try” To Replace HTTP Links With HTTPS via @sejournal, @MattGSouthern
Google’s Search Advocate John Mueller says you should always try to replace internal links pointing to HTTP URLs with the newer HTTP versions. The post Google: “Always Try” To Replace…
Read More »Why progressive web apps (PWAs) are poised to dominate moving forward
30-second summary: Progressive web apps (PWAs) offer app-like experiences without requiring users to download anything from an app store PWAs are also much less of a burden for developers than…
Read More »