How to Make Newsworthy Content

Ahead of her MozCon Virtual 2021 presentation, Amanda Milligan shows you what it takes to make your content newsworthy, in order to attract links.

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Want media coverage? Make sure your content is emotional

30-second summary: Emotion is a pivotal component of great content. If you have an opportunity to create emotional content, you’re much more likely to be successful.  A new Fractl study…

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How to build your brand authority through content marketing

30-second summary: Brand authority can make a huge difference in whether someone decides to buy from you or not. First you have to examine what your current brand recognition is…

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