An introduction to Microsoft Clarity
Microsoft’s Clarity is a new, free analytics tool which provides website usage statistics, session recording, and heatmaps. Compared to Google Analytics (and other analytics platforms), it’s a little basic. But…
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66% of Americans check their phone 160 times a day. That’s a lot. When we’re not on our phones, we might be browsing the web on a laptop, playing a…
Read More »Guide: How to effectively incorporate customer journey mapping into your marketing strategy
30-second summary: A customer journey map is a visual representation of every interaction between you and your customers. Proper customer journey mapping can make a huge difference in conversions and…
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