How to harness RankBrain for ecommerce websites

30-second summary: Let’s make this clear, RankBrain is not a Google algorithm, it is a component of Google’s Hummingbird algorithm RankBrain is a powerful AI-based system that helps Google understand…

Read More »

Ecommerce SEO guide for the 2022 holiday season

30-second summary: Global recession and cost of living crisis will not dampen the gifting spirit and consumer spending For the 2022 holiday season, ecommerce retailers forecast $262 billion in revenue…

Read More »

Six data-driven SEO strategies that optimize conversion rates

30-second summary: Since Google now focuses heavily on user experience, using data as a pillar to uncover consumer insights will drive your digital marketing success However, marketing teams still need…

Read More »

A must-have web accessibility checklist for digital marketers

30-second summary: Accessibility underpins stellar user experience and positive brand perception, the key factors that appeal to value-driven consumers According to WebAIM, 98 percent of US-based websites aren’t accessible Though…

Read More »

Wrapping up 2021 with our top 10!

30-second summary: 12 months, several curveballs, and some masterstrokes If you missed out, today is a great day to look through the Search Engine Watch lens for the year gone…

Read More »

Multilingual SEO for voice searches: Comprehensive guide

30-second summary: Search engines are laser-focused on improving user experience and voice search plays an increasingly key role With 100+ global languages, people are prone to searching in their native…

Read More »

UX: an important SEO ranking factor

30-second summary: The story of SEO and UX began almost 20 years ago with both making a foray into the market in the 1990s After years of analyzing data, I…

Read More »