Marketers Using AI Publish 42% More Content [+ New Research Report]
In this article, we’re looking specifically at AI’s impact on content creation. How common is AI content use? What tools do people use? How often do people edit their outputs?…
Read More »Generative Engines Are Breaking Web Analytics and Hurting Their Future
I was looking at our LLM filter in Ahrefs Web Analytics and noticed some common generative engines missing from the list. They’re in our filters, but we aren’t seeing any…
Read More »AI Overviews Reduce Clicks by 34.5%
We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate (CTR) for the top-ranking page,…
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