What can Google’s “product reviews update” teach us about “high-quality content”?
In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product reviews update” made it harder for pages that do little more than “summarize a…
Read More »Diagnosing a traffic drop? Just breathe!
30-second summary: A traffic drop doesn’t necessarily mean something is wrong – in most cases, it is natural All sites have experienced a decline in traffic throughout their lifetime which…
Read More »How to Use Thought Leadership Marketing With Paid Ads
Imagine being the next Seth Godin, Gary Vaynerchuk, or Tim Ferriss. Just like these notable figures, a big reputation can attract profitable clients, opportunities to speak in conferences, and success…
Read More »Upcoming April 29th AMA with Dev Basu, CEO at Powered By Search
Dev Basu is an author, speaker, and founder who helps B2B SaaS and technology companies with their growth marketing strategy. He’s globally recognized as an expert in SaaS Demand Generation,…
Read More »Rich results for products with Schema.org structured data
You see them in search results a lot: product listings with added metadata, like price, availability, reviews, and specifications. However, not every site offering the same product has the same…
Read More »Five ways to innovate your ecommerce sales funnel
30-second summary: Pandemic-driven lockdowns have driven a lot of businesses online pushing the competition and increasing demand for more conversion optimization solutions One of the most effective ways to increase…
Read More »Rich results, structured data and Schema: a visual guide to help you understand
Back to Yoast.com A recipe to impress your dinner guests, a step-by-step guide to changing your tire, or the opening hours of the store around the corner. You might have…
Read More »Taking your SEO content beyond the acquisition
30-second summary: The typical advice around merely improving on the content already ranking at the top of the SERP is fundamentally flawed. SEOs often limit their content possibilities by thinking…
Read More »6 Advantages of Hyperbolic Discounting
You may not know what hyperbolic discounting is, but it has vast ramifications on society as a whole. Additionally, a lot of people do not use the power of hyperbolic…
Read More »Advanced guide to creating an editorial calendar that boosts conversions
30-second summary: Content creation can be an overwhelming task for websites/blogs that need to push out content on a daily basis, to a consistent audience. ‘Quality’ exceeds ‘Quantity’ and webmasters…
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