The Ultimate Guide to Using UTM Parameters

Do you know which online marketing campaign drives the maximum traffic and business to your website? Sure, you might be keeping tabs on various referral sources inside your Google Analytics…

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SEO in 2021: A new chance to impress

Although it also brought lots of good things, 2020 was a year to quickly forget for most of us. So let us take a look at next year. For most…

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How to Use Print on Demand Services to Grow Your Business

Print on demand can be a convenient, cost-efficient way to get your creations out there. Of course, like anything in business, there are pros and cons to using print on…

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Yoast SEO 15.5: Support for the Hungarian language

The year is drawing to a close and we are ready for our final release of 2020. In Yoast SEO 15.5, you’ll find support for the Hungarian language — including…

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Research insights: Role of featured snippets in website traffic boost

30-second summary: Featured snippets account for a 35.1% share of all clicks. The featured snippet and knowledge panel SERP give a better click-through rate together. Users click on featured snippets…

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Six strategies guaranteed to help you build more backlinks to your website

30-second summary: SEO is always changing but the need for high-quality backlinks remains constant. Traditional link building methods aren’t as effective as they once were. Marketers don’t need to reinvent…

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The Advanced Guide to Facebook Watch

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and…

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What Are Meta Tags?

Let’s talk about meta tags — what they are, why they matter, and how to do them better. First things first — what made you click on this article to…

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How to immediately profit from your next piece of content

30-second summary: Most content marketers focus on creating blog posts and writing guest posts to improve SEO rankings. This approach overlooks the value of insightful content as a sales resource,…

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Yoast SEO 15.2: Swedish word forms, Slack URLs, performance

Today, we are releasing Yoast SEO 15.2 into the wild. For this release, we’ve focussed on providing word form support for another language: Swedish. We have also added an interesting…

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