Using SEO data analytics to identify business gaps
30-second summary: Are your leads slipping through the cracks in these business gaps? SEOs have a great vantage point in the form of data that actively helps identify business opportunities…
Read More »Yoast SEO 16.3: Schema structured data improvements
Making sure search engines can understand your site is one of the top priorities in SEO. One of the most effective ways of getting that understanding is to add Schema.org…
Read More »Why killing your content marketing makes the most sense
30-second summary: Most marketers diversify their content programs too quickly, endangering the program from the start Successful content marketers and media companies focus on fewer platform channels Instead of adding…
Read More »What can Google’s “product reviews update” teach us about “high-quality content”?
In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product reviews update” made it harder for pages that do little more than “summarize a…
Read More »Diagnosing a traffic drop? Just breathe!
30-second summary: A traffic drop doesn’t necessarily mean something is wrong – in most cases, it is natural All sites have experienced a decline in traffic throughout their lifetime which…
Read More »How to Use Thought Leadership Marketing With Paid Ads
Imagine being the next Seth Godin, Gary Vaynerchuk, or Tim Ferriss. Just like these notable figures, a big reputation can attract profitable clients, opportunities to speak in conferences, and success…
Read More »Upcoming April 29th AMA with Dev Basu, CEO at Powered By Search
Dev Basu is an author, speaker, and founder who helps B2B SaaS and technology companies with their growth marketing strategy. He’s globally recognized as an expert in SaaS Demand Generation,…
Read More »Rich results for products with Schema.org structured data
You see them in search results a lot: product listings with added metadata, like price, availability, reviews, and specifications. However, not every site offering the same product has the same…
Read More »Five ways to innovate your ecommerce sales funnel
30-second summary: Pandemic-driven lockdowns have driven a lot of businesses online pushing the competition and increasing demand for more conversion optimization solutions One of the most effective ways to increase…
Read More »Rich results, structured data and Schema: a visual guide to help you understand
Back to Yoast.com A recipe to impress your dinner guests, a step-by-step guide to changing your tire, or the opening hours of the store around the corner. You might have…
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