The latest news in SEO and WordPress: October 2020
October is coming to an end and this means that we hosted another SEO news webinar at Yoast HQ. If you’re not familiar with this recurring event yet: it’s a…
Read More »Google’s featured snippets: How to get your YouTube video featured in Google
30-second summary: YouTube is one of the most featured domains in Google. Unlike any other heavily featured sites, YouTube.com provides any brand an easy way to host a brand-owned asset…
Read More »Social media optimization with Yoast SEO
Our Yoast SEO plugin handles optimization of your WordPress site for search engines, and we dare say it does that pretty well! Most of it is technical and content optimization, but there’s…
Read More »Schema.org is hard, Yoast SEO makes it easy for you
Getting a Schema.org implementation right on a website was always enormously painful. There was not enough documentation and no good tools to help you to make it truly simple. For…
Read More »How to teach an old blog new SEO tricks
30-second summary: It’s common for organic search traffic to a website or old blog to decline over time. While some of the factors causing that are outside the site owner’s…
Read More »Structured data with Schema.org: the ultimate guide
Schema.org takes care of all the structured data needs on your website. If you use it to describe products, reviews, events, and recipes, search engines like Google can pick up…
Read More »The history of Schema: towards an easy to understand web
Today, it seems that everyone is talking about Schema as being the next hot thing. It has a rich history, and it took a long while for it to gain…
Read More »Making the web better: an interview with Joost & Omar
August 1 is World Wide Web Day. On this date, back in 1989, the world wide web was born at the CERN lab in Switzerland. Something that started as a…
Read More »How to Analyze a niche and Hypothesize in SEO
There a lot of useful tools which can be combained with each other. Author using Serpstat API, Google’s Custom Search API and R to build a system for analizing a…
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