Social media optimization with Yoast SEO

Our Yoast SEO plugin handles optimization of your WordPress site for search engines, and we dare say it does that pretty well! Most of it is technical and content optimization, but there’s…

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Schema.org is hard, Yoast SEO makes it easy for you

Getting a Schema.org implementation right on a website was always enormously painful. There was not enough documentation and no good tools to help you to make it truly simple. For…

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How to teach an old blog new SEO tricks

30-second summary: It’s common for organic search traffic to a website or old blog to decline over time. While some of the factors causing that are outside the site owner’s…

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Structured data with Schema.org: the ultimate guide

Schema.org takes care of all the structured data needs on your website. If you use it to describe products, reviews, events, and recipes, search engines like Google can pick up…

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The history of Schema: towards an easy to understand web

Today, it seems that everyone is talking about Schema as being the next hot thing. It has a rich history, and it took a long while for it to gain…

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Making the web better: an interview with Joost & Omar

August 1 is World Wide Web Day. On this date, back in 1989, the world wide web was born at the CERN lab in Switzerland. Something that started as a…

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How to Analyze a niche and Hypothesize in SEO

There a lot of useful tools which can be combained with each other. Author using Serpstat API, Google’s Custom Search API and R to build a system for analizing a…

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Which pages to noindex or nofollow on your site?

Some of the pages of your site serve a purpose, but that purpose isn’t ranking in search engines or even getting traffic to your site. These pages need to be there,…

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What are sponsored, nofollow and ugc links, and why use them?

Links are an important part of SEO. Without links, Google (or other search engines) may not discover your pages, or might not think that they’re important. Sometimes, though, you might…

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10 Advanced SEO tactics to drive more traffic to your website

30-second summary: SEO has evolved to cover a wide range of efforts that contribute to traffic generation.  The easiest way to improve search visibility is to have an arsenal of…

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