Influencer Marketing for Small Businesses

You know that today’s market demands every advantage you can get for your organization to succeed. So what can you do to gain an edge? Dive into the world of…

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How to Do an Effective SWOT Analysis for Your Marketing Campaigns

How do you measure the effectiveness of your marketing campaigns? Do you track ROI? A/B test ads to improve performance? Maybe you use a fancy Google Data Studio dashboard to…

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5 PPC Business Ethics Examples and Best Practices

It’s no secret that competition in online advertising has become super stiff. In a bid to beat the competition, it’s easy to cross the line and employ shady tactics; tactics…

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What Are Google Customer Reviews?

With the competition becoming fiercer every day, e-commerce businesses need to pull all the stops to ensure they continue beating the competition. One simple yet powerful marketing tool you can…

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How to Build Customer Loyalty Through Paid Ad Campaigns

How do you inspire customer loyalty? PPC and social campaigns might not be the first things that come to mind—but maybe they should. Most marketers focus on acquiring new customers…

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How to Create Hyperlocal Ad Campaigns

In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses?…

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Increase blog engagement: 8 tips to boost shares and comments

Do you want your readers to engage with your blog? Want them to comment and share your post on social media? Want them to come back to your blog and…

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What will make your brand stand out on LinkedIn in 2020?

30-second summary: Brands and marketers are always on the lookout for platforms, strategies, and ways to grow their presence and business. When platforms like Facebook and Instagram show signs of…

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