Zain Digital a Marketing Agency in Melbourne offering Web Design and SEO
Affordable & Award Winning digital outsourcing for marketing agencies. Welcome to Zain Digital! Offering web solutions, mobile solutions, branding, eearch engine optimization (SEO), pay per click (PPC) an much more….
Read More »How to Optimize for Your Own Branded Search
Brand-driven search is so much more than the URLs you see ranking for your brand name. It’s an ongoing process that will result in higher conversions and more predictable buying…
Read More »Earn Press Coverage for Your Brand in 5 Steps [Case Study]
In this post, Domenica shows you how her team at Fractl earned top-tier press coverage and backlinks for a client in five simple steps, and how you can apply these…
Read More »10 Search Engine Marketing strategies that guarantee high brand visibility
In the era of digital and business transformation, the ways to present your brand and market your products, service has changed drastically. Similarly, to keep up with the standard and…
Read More »What Is Share of Voice? How to Measure It Across Channels
The formula to calculate share of voice is: SOV = Brand visibility value / Total market visibility value … where the ‘visibility value’ depends on the most suitable metric for…
Read More »Content Guidelines: Why Your Brand Needs a Style Guide via @annaleacrowe
Looking to scale your content production? Then you’ll need guidelines to keep your content consistently on-brand. Learn how to create a style guide here. The post Content Guidelines: Why Your…
Read More »Seven brand health metrics and how to measure them
30-second summary: Brand health is an umbrella term for metrics that shows you how well your brand is doing. These metrics include – Net promoter score, share of voice, brand…
Read More »Google Adds Increased Visual Options for Shoppers and Brands via @SusanEDub
Google has embraced the increase in online shopping by adding Image Extensions, Smart Shopping campaign additions, and some upgrades to visuals in display ads. The post Google Adds Increased Visual…
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